Alcoholiquality During Fiesta

May 6, 1907
Los Angeles

The rough-necked gentry of the Seventh Ward are known for the signs in their saloon windows that read “No Colored Persons Served Here” or just “No coons wanted.” When the City Council decided to abolish race discrimination during Fiesta, the removal of these signs was of primary importance, so the powers that be got to work on the matter without the usual requisite public discussion. This made those in the bartending profession feel persecuted, and the number of these signs, especially in the many bars along East Main Street, greatly multiplied.

In response, black leaders began organizing “runs” on various white bars, wherein black patrons would mob selected establishments as an example and warning. One of our trademark race riots seemed imminent. Luckily, instead, black delegates from the Sixth and Seventh wards mobbed City Hall, where Mayor Harper and City Attorney pushed through an official legal ordinance banning race discrimination and making the signs unlawful.

Theaters, of course, remain segregated.

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