8739 Melrose, To-day

Durn fools probably spent their 1937D three-legged on a pack of gum.

As is the case with much if not most of West Hollywood, any structure tainted with the workingman’s touch has been thoroughly scrubbed and redesigned. Automatic Beverage became a fabric shop in the 60s and then received a full gutting and cosmetic makeover in 1999. The facade is now extra fancy-shmancy, so as to fit in with the regal neighborhood shops, which specialize in fancy, catering as they do to the shmancy.

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