December 12, 1927
Santa Claus arrived in Los Angeles today, and set up shop in his Los Angeles Times-sponsored Ice Palace at the corner of 8th and Grand. While waiting in line to see Santa, the little ones amused themselves by playing in Santa’s igloo, dropping letters in his shiny red mailbox, or visiting the barn, where Santa’s long-suffering reindeer had their jingle-belled harnesses tugged by sticky mitts.
If you think it’s bad now, just wait a few days. Before the holiday season is over, the Times will give Prancer his own column.
Doesn’t it just give you the shudders?